Dear Cattle Ranchers — Don’t Take the Impossible Bait

Impossible Foods newly launched campaign “We are Meat” is worthy of only one response. Ignore it.

Photo by Hennie Stander on Unsplash

Impossible CEO Has a History of Picking Fights

No, Impossible’s Best Efforts Won’t Change the Definition of “Meat”

Focus on the Positives in Animal Agriculture

There is Nothing to See Here but Plant-based Protein

“Beware of barking at underdogs; don’t fight with people who have nothing to lose.” — Dory Previn

Farmer. Writer. Journalist. Farm life, food & ag. Email at Follow at Open for assignments.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store