Dear Cattle Ranchers — Don’t Take the Impossible Bait

Impossible Foods newly launched campaign “We are Meat” is worthy of only one response. Ignore it.

Photo by Hennie Stander on Unsplash

Impossible CEO Has a History of Picking Fights

No, Impossible’s Best Efforts Won’t Change the Definition of “Meat”

Focus on the Positives in Animal Agriculture

There is Nothing to See Here but Plant-based Protein

“Beware of barking at underdogs; don’t fight with people who have nothing to lose.” — Dory Previn

Farmer. Writer. Journalist. Farm life, food & ag. Email at farmergeorgiewrites@gmail.com. Follow at farmergeorgiewrites.substack.com. Open for assignments.

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