Impossible Foods newly launched campaign “We are Meat” is worthy of only one response. Ignore it.

Photo by Hennie Stander on Unsplash

Is anybody getting bored with Impossible Foods trying to pick a fight with meat producers? I sure am.

Here’s their first national ad campaign — “We Are Meat.” Seriously? Oy.

For Impossible, the path to reaching their goal of meat being “obsolete by 2035” is apparently by marketing their product as, um, meat. Call me crazy, but there seems to be a hefty dose of cerebral disconnect in this strategy.

I think this marketing campaign has a much more insidious ambition. I think Impossible is trying to pick a fight.

We all know everybody loves an underdog and Impossible Foods…


Using a patent-pending cleaning process, a Wyoming company hopes to water ranchlands with the notoriously nasty byproduct from oil and gas wells

A Patterson-UTI drilling rig operating for Ultra Petroleum Resources in the Pinedale Anticline natural gas field, in Sublette County, near Pinedale, Wy. The PInedale Anticline is one of the highest producing gas fields in the United States. Hydraulic fracturing and horizontal drilling at depths of 5,000 to 20,000 feet releases the gas.
A Patterson-UTI drilling rig operating for Ultra Petroleum Resources in the Pinedale Anticline natural gas field, in Sublette County, near Pinedale, Wy. The PInedale Anticline is one of the highest producing gas fields in the United States. Hydraulic fracturing and horizontal drilling at depths of 5,000 to 20,000 feet releases the gas.
Photo: William Campbell/Corbis/Getty Images

When people think about fracking, most think about fossil fuels. But Wyoming rancher Owen Goertz, 70, thinks about water. Specifically, the approximately 5,000 to 8,000 barrels a day of fracking byproduct water that is currently produced on his land. For the last 30 years, Goertz has leased out oil and gas rights on his 10,000-acre ranch. …


All they need is love

Image: Companion Collar

I could have saved a lot of panties.

That was my first thought upon reading about the “Companion Collar,” a next-gen satellite-linked smart collar for dogs and cats that didn’t exist when Peanut, my underwear-devouring Rat Terrier, was going through his troubled teenage years.

Granted, my dog-chewed drawers might not have been salvageable. But with a Companion Collar (slated for release in spring 2022), I could have satellite-tracked Peanut’s movements, compiled the data on his underwear-eating behavior — when, why, and how — and received real-time alerts on his panty-thieving antics through a cellphone app.

Even better, I might have…


The modern American turkey is the epitome of “get big or get out”

In the 1960s, my tiny, rural farming community in Washington State raised 100,000 Thanksgiving turkeys a year. This year, we raised less than a few dozen at most. I personally raised nine.

The turkey once supported thousands of family farms and rural, agrarian economies across the United States. But as the food and farming system focused on producing cheap food so U.S. consumers could spend their money (and build the economy) elsewhere, turkey production shifted from small family farms and regional production systems to just a few, massive producers.

Nixon’s U.S. Department of Agriculture (USDA) secretary Earl Butz, famously known…


Livestock with gene-edited testicles can help humans survive an increasingly food-insecure world

Goat #1962, a “Super Daddy” goat. Photos: Jon Oatley

In a Pullman, Washington, laboratory barn, goat #1962 has one purpose: Go forth and multiply.

#1962 is in the world’s first-ever generation of a gene-edited “Super Daddy” or “Surrogate Sire” goat. This means he has the balls (literally) to pass on not his but another, more elite buck’s DNA.

Project leader and reproductive biologist Jon Oatley, PhD, has been working on the concept for 20 years. He believes surrogate sires will be key to breeding livestock that produce more meat, dairy, and fiber while withstanding the effects of climate change.

“As the climate changes and populations grow, we’re asking animals…


Woody Harrelson Says So.

Original Art by Maggie Eileen

I watched the Kiss the Ground film on a creepy, smoky September morning. The West Coast is on fire again. My Covid mask supply has been doing double-duty, warding off a pandemic and smoke inhalation.

2020 sucks.

Enter Kiss the Ground. A film claiming that we can reverse climate change, fix our health, ease global tensions, and save farmers’ livelihoods by managing dirt — aka regenerative agriculture.

If you haven’t heard of it yet, regenerative agriculture is catching all the buzz these days. Kiss the Ground is the latest, greatest, most star-studded act yet produced to spread the word. What has got folks so stoked about the concept of regenerative agriculture is the benefits that come out of rebuilding and healing the soil. …


Cows could be a climate change solution — if we take the science seriously

Photo: Peter Cade/Getty Images

Farts are funny. Burger King thinks yodeling about cow farts is even funnier. In mid-July, the fast food chain released on Twitter an ad campaign starring boot-stomping kids, led by Mason Ramsey of Walmart Yodeling Kid fame, singing about cow farts contributing to global warming and claiming that lemongrass can reduce methane in those farts by a third.

The ad, part of the company’s #CowsMenu campaign, generated a backlash of social media criticism. Pissed-off ranchers and a concerned science community pointed out that the ad perpetuated a long-standing misconception about cow farts and the hotly debated narrative that cows are…


This swarm of robots may herald a chemical-free food revolution

A row of the robots lined up in front of a shed.
A row of the robots lined up in front of a shed.
The fleet of Greenfield Robotics weedbots ready and waiting for beta test trials. Photos courtesy of Greenfield Robotics.

Clint Brauer’s farm outside of Cheney, Kansas, could be described as Old MacDonald’s Farm plus robots. Along with 5,500 square feet of vegetable-growing greenhouses, classes teaching local families to grow their food, a herd of 105 sheep, and Warren G—a banana-eating llama named after the rapper—is a fleet of ten, 140-pound, battery-operated robots.

Brauer, the co-founder of Greenfield Robotics, grew up a farm kid. He left for the big city tech and digital world, but eventually made his way back to the family farm. Now, it’s the R&D headquarters for the Greenfield Robotics team, plus a working farm.

When Brauer…


Stop Blaming the Media for Basic Human Nature

Photo by Hello I'm Nik 🍌 on Unsplash

“Media hype” has long been a favored whipping post when the human species loses their ever-loving minds.

With the coronavirus panic hitting the U.S. hard it’s sure a lot easier to point fingers than take a hard look at ourselves.

It’s the media’s fault, we scream, as California declares a state of emergency and the Dow Jones tanks.

I’d wish I could blame it all on Trump. I’ll still blame a lot of it on Trump.

But honestly, I see the same accusation lobbied from all sides of the political fence. It just depends on whether you agree with the…


I’m writing about it until the ‘cows come home’

Image by By fotoluk1983

What are the silly things that writers — who are also farmers — think about? At least this one?

Farm-inspired idioms. And what they really mean.

I know, I know. I’m a dork and this is mind-blowing stuff. But what can I say? These are the sort of things that — to use a not farm-inspired idiom — ‘tickle my fancy.’

Here’s four of my favorite ‘farm-inspired’ idioms.

Get or have “all your ducks in a row.”

Farmer Georgie

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